Case Study
Collectible FMCG
merchandise designed
for real-world retail.
Custom resin product · Streets Ice Cream · Retail activation
Streets Ice Cream · Retail Activation01 — Challenge
Instantly
recognisable
at any scale.
Streets needed a collectible giveaway that turned their most iconic ice cream products into small-format branded merchandise — instantly recognisable, manufacturable at scale, and suited to supermarket and convenience retail rollout. The constraint was demanding: translate a full-size product into keychain form without losing the details that made it recognisable in the first place.
02 — Development
Prototype.
Refine.
Produce.
Development moved through three distinct stages: uncoloured cast prototypes to validate form and proportion; mould refinement to tighten the detail; and final coloured production to confirm the brand livery held at scale. Small adjustments at prototype stage had large consequences on the finished piece — getting it right early was critical.
Stage 01
Prototype Cast
Stage 02
Mould Refinement
Stage 03
Final Production
A simple piece of branded merchandise, treated with the same rigour as a product launch.
04 — Outcome
Collectible, recognisable, and ready for retail. The project demonstrated what happens when FMCG giveaway merchandise is approached as a genuine product design challenge — from mould to shelf without compromise.
Delivery
Prototype development, mould refinement, colour sampling, and full production run delivered to specification. Suitable for supermarket and convenience retail rollout at scale, on time, and on brief.
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a brief?
Custom branded product built for real-world activation.
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