01 — Brief
Luxurious.
Useful.
Retainable.
Develop a premium gift-with-purchase item aligned with the elevated Kérastase brand experience. The product needed to feel luxurious, useful, and worthy of retaining beyond the initial campaign — an extension of the salon experience into the home, not a throwaway.
02 — Design
Restraint
as luxury.
The approach focused on restraint and material quality. Tonal branding, soft lavender colour selection, and clean finishing allowed the product to feel considered rather than overtly promotional — a piece you keep because it is genuinely beautiful, not because it is branded.
03 — Product
Soft.
Tactile.
Considered.
The silk pillowcase was developed to align with premium beauty and haircare positioning — balancing tactile softness, presentation quality, and practical everyday use. Lavender colourway selected for its alignment with Kérastase's brand palette. Delivered with premium presentation to match the salon environment it sat within.
A refined gifting piece that extended the salon experience beyond purchase — premium, brand-aligned, and highly giftable.
04 — Outcome
A refined gifting piece that extended the salon experience beyond purchase. The result felt premium, brand-aligned, and highly giftable — while remaining practical enough for ongoing everyday use.
Delivery
Sourced, decorated, and delivered to Kérastase's exacting brand standards. Every detail — from material weight to branding scale — was considered to ensure the product lived up to the positioning it sat within.
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Premium gifting, branded merchandise, and custom product.
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