← WorkCase Study
Colas
Event
Giveaways.
Open Day merchandise · Industrial branding · Utility-focused products
01 — Brief
Useful.
Durable.
Branded.
Develop a coordinated giveaway range for the COLAS Open Day that balanced visibility, practicality, and long-term usability within an industrial environment. Products needed to earn their place in people's hands — not end up in a bin at the gate.
02 — Drink Bottle
Built for
the shift.
An insulated stainless steel bottle in Colas orange. Practical on site, useful off it — the kind of product that travels home and stays in rotation long after the event.
03 — Umbrella
Any
weather.
A full-size branded umbrella that matched the Colas palette without needing to announce it. Orange is already the brand — the product wore it naturally.
04 — Tote Bag
Carry
everything.
A natural jute tote — earthy contrast to the orange range. Clean branding, practical size, and a product people already had a use for by the time they left the site.
05 — Pen
The one that stays in the pocket.
A branded pen in Colas orange. Every range needs one. This is the product that gets used on day one and is still around six months later.
Bright colour, useful products,
clean branding. Merchandise
people actually kept.
06 — Outcome
The final range delivered a cohesive event merchandise system that felt relevant to the environment and practical for ongoing use. Bright colour application, useful product selection, and clean branding helped create merchandise people actually kept.
Range
Drink bottle · Umbrella · Tote bag · Pen. Four products, one colour system, one clear brand identity. A coordinated range that worked together without feeling forced.
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a brief?
Event merchandise, branded product, and corporate gifting.
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